EXAMINING THE IMPACT OF HR ANALYTICS ADOPTION ON SUSTAINABLE PERFORMANCE IN PROJECT-BASED ORGANIZATIONS: THE MEDIATING ROLE OF INNOVATIVE WORK BEHAVIOUR

Abstract

The purpose of the current study is to examine the impact of human resource analytics adoption (HRAA) on the sustainable performance of project base organization through the mediating role of innovative work behaviour (IWB). The current study collected data from 380 professionals of project-based organisations of Islamabad and the Rawalpindi region through the purposive sampling technique. The data was analysed through SPSS 28. The finding indicated that HRAA is positively associated with sustainable organisational performance (SOP), and IWB significantly mediates this association. The research has contributed to the literature on digital HRM, innovation, and sustainability, and represents practical implications to managers who strive to use HR analytics to achieve sustainable and responsible business performance.