SMART CLOUD ACCOUNTING SYSTEM FOR SMES: ENHANCING FINANCIAL DECISION MAKING

Abstract

Small and Medium Enterprises (SMEs) are adopting smart cloud accounting solutions to enhance financial management and decision-making due to the quick development of digital technology. This study looks at how financial analytics, automation efficiency, data security, and cloud accounting adoption affect SMEs' financial decision-making. A structured questionnaire was used to gather primary data from 100 SME respondents as part of a quantitative research methodology. Multiple regression analysis, Pearson correlation, reliability analysis, and descriptive statistics were used to examine the gathered data. With mean scores higher than 3.90, the results showed that respondents had favorable opinions of every research variable. With an overall Cronbach's Alpha better than 0.70, the reliability study verified the measuring tool's dependability. Additionally, multiple regression analysis showed that Cloud Accounting Adoption, Data Security, Automation Efficiency, and Financial Analytics significantly and favorably influence Financial Decision-Making, while correlation analysis revealed significant positive relationships among all variables. The two elements that had the most impacts on financial decision-making were cloud accounting adoption and financial analytics. According to the study's findings, SMEs' operational efficiency, timeliness and informed decision-making, and financial management are all improved by implementing smart cloud accounting systems. In order to achieve sustainable business growth, the findings offer SME owners, managers, and legislators useful implications for encouraging the adoption of cloud-based accounting solutions.