IMPACT OF DIGITAL MARKETING ON IMPULSIVE BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS WITH MEDIATING ROLE OF BUY NOW PAY LATER AND MODERATING ROLE OF PEER INFLUENCE. cmsr [Internet]. 2025 Nov. 29 [cited 2026 Nov. 15];3(7):600-14. Available from: https://www.cmsrjournal.com/index.php/Journal/article/view/567