“THE GAMIFICATION EFFECT: UNRAVELING THE ROLE OF COGNITIVE ABSORPTION AND HEDONIC VALUE ON CONSUMER PURCHASE INTENTION IN PAKISTAN’S E-BUSINESS SECTOR”. Center for Management Science Research 3, no. 4 (August 1, 2025): 1218–1229. Accessed November 15, 2026. https://www.cmsrjournal.com/index.php/Journal/article/view/354.