[1]
“THE GAMIFICATION EFFECT: UNRAVELING THE ROLE OF COGNITIVE ABSORPTION AND HEDONIC VALUE ON CONSUMER PURCHASE INTENTION IN PAKISTAN’S E-BUSINESS SECTOR”, cmsr, vol. 3, no. 4, pp. 1218–1229, Aug. 2025, Accessed: Nov. 15, 2026. [Online]. Available: https://www.cmsrjournal.com/index.php/Journal/article/view/354